Process
How We Work
Diagnose
Pull the data before forming a view. We look at your pipeline, your motion, your team, and your numbers before saying anything about what's broken.
Design
Build the system that fits your stage. Not a generic framework. A specific architecture for your ICP, your team, and your next 12 months.
Build
Do the actual work. CRM configuration, pipeline rebuild, playbook development, workflow design. The deliverable is a working system.
Run
Stay in the room. Pipeline reviews, deal coaching, team calibration. The work doesn't end at delivery. It ends when the motion is running.
About
Matt Greene
From hawking peanuts and crackerjacks at Padres games in high school to running sales teams inside venture-backed startups, I have spent 28+ years inside the machine. First as an independent contributor, then Founder, VP Sales, VP Marketing, and Fractional CRO across Sports, Hospitality, B2B SaaS, PropTech, IoT, Real Estate, Logistics, Travel and Consumer Brands.
I have seen the rollercoaster up close. Some of it was epic growth. Some of it was epic failure. Both taught me the same thing: the system you use to grow either compounds or collapses, and most companies don't find out which until it is too late to fix easily.
My work is for companies at an inflection point. Revenue has plateaued. Scaling is the next challenge. A new market needs entering. That is where I do the best work.
I also build. Currently building Flokk with AI, a family-based all-encompassing travel booking platform. I'm also a JV partner, spearheading capital growth and investor strategy for Daraya Stays, a vacation rental home platform in Dubai. The builder context is not a footnote. It shapes everything I do.
The bench
Collaborators
A curated group brought in based on fit and need. Every engagement gets the right people.
Currently building
Flokk
Flokk is the family-first travel platform that rescues saved content from Instagram, TikTok, Google Maps, and email inboxes and turns it into plannable, bookable, shareable trips. All the places you've bookmarked across a dozen apps, finally in one place: organized, actionable, and built for how families actually plan.
Two co-founders. AI-assisted development. Shipping what typically takes a team of eight engineers twelve months to build. The product is live and still moving fast.
Building Flokk makes me a sharper operator. The GTM motion, the CRM architecture, the AI integrations: all of it gets tested on something real before it goes anywhere near a client.
flokktravel.com →Writing
Thinking out loud
Get in touch
Let's start
a conversation.
Most engagements start here. Tell me what you're working on, where you're stuck, or where you want to go. No deck required.